Swine Flu: Is Twitter our global immune system?
Evgeny Morozov, who writes an unmissable blog for Foreign Policy, makes a more important criticism of twitter’s current role, suggesting that it’s providing more disinformation than anything else – but also mentions the possibility that the internet could work as a fantastic finder and predictor of emerging biological threats. With the increasing integration of mobile phones and other devices, the internet ceases to be merely our nervous system, and emerges as a component of a global immune system.
Prospect Magazine (for whom I once worked! woo!) have put online a fascinating article: Mark Honigsbaum writes about the means of catching pandemics early. He points out that Swine Flu may well have been abroad in Mexico for a few weeks before the news broke in any meaningful way online. More importantly, his assertion is that the nature of the internet renders it less useful for disease detection – underinformed or worried searchers on google, for example, would distort the information on a given outbreak. Or, to extrapolate from this: the internet is too open, too democratic to operate as an even quasi-scientific virus catcher.
The logical outcome of this – and explicitly suggested by the above – is that the brains behind Twitter and Google and the rest turn their attention to a reserved system of aggregating relevant information for the purposes of planetary self-defence and early warning.
I’m not entirely sure how I feel about this recommendation. The advantage of the internet as it stands is that it is simply the broadest information-exchange ever constructed. I don’t see how a more limited network could articulate the information more quickly.
Swine Flu is surely the most quickly discovered and shared potential-pandemic that we’ve ever seen. If it had started in a western country, it would have broken out on Twitter within moments (though there is weight to the counter-argument that, hey, these things start in poorer countries were internet access is more rare. But that is changing…)
As for informational quality – well, this is a perrenial problem anyway. I’m not sure how comfortable I am with the blind assumption that vetted, ‘establishment’ data is always preferable.
Systems such as Digg and others have an almost marketised hierarchy built-in. The preferences of many translate into the emergence of decent and flawed information: it’s all available, but it’s clearly sorted. Such a system is clearly the next step for micro-blogging as well.
This is the kind of thinking that reminds me of David Brin’s Earth, which posited an emerging planet-wide sentience. In effect, this is a far simpler idea: our ‘intelligent’ superstructure is conscious only as its individual, reporting components are. It’s the beginnings of a hive-mind.
So – I won’t be so quick to sneer at the torrents of little fears, hopes, jokes, and links that pour through twitter on the theme of Swine Flu. It may be our fastest defence against the next big pandemic - whether that’s tomorrow, or twenty years away.


I concur. That’s why I created FluTweets.com . Check it out at http://flutweets.com
Very interesting Mark. Thanks for dropping in. This is exactly the sort of thing that can harness the raw power of social networking. (Everybody loves a bit of satire)
Ooop, I’m on Digg – http://digg.com/general_sciences/Is_Twitter_our_planet_s_immune_system_against_Swine_Flu
http://www.salon.com/env/feature/2009/04/28/1976_swine_flu/
Almost the same thing happened 4o years ago *without* the aid of the internet…
Establishment information on emergencies can turn out as bad as anything else, if they’re badly written. The Three Mile Island disaster panic is a case in point.
The horrible response to that tho is to bring up the Windscale (Sellafield) fire in the 1950s, the first nuclear accident and technically worse than TMI. In that case there was no evacuation, official calls to action, the government even went so far to lie about the provision of NBC gear to the firefights and the press weren’t actually informed at all until the fire was out.
Of course, there wasn’t a panic of the kind that lead to utter chaos in the States, and since the 100s of deaths caused by the radiation leak disappeared into the 10s of 1000s of cancer deaths suffered every year the overall political and social impact of the disaster was much smaller. There are some politicians who had much longer careers as a result of that…
Oh how we all panic. By my calculation Swine flu holds about as much danger for us as we would encounter if we had to cross a road that carried one car per week. This is a media-mediated panic fest and I’ll have none of it. Waiter! Bring me my strichnine inhaler, and be quick about it!
-er sorry that should read Strychnine, of course. These durn fingers…